Watch on YouTube: https://www.youtube.com/watch?v=i2nbEKtyg0A
Channel: Merchynt
Why Building Before You Pitch Changes the Conversation
Cold outreach to local business owners usually starts with a request: Can I have 15 minutes to show you what’s wrong with your current marketing? Most owners hear that as a sales call and decline. Merchynt’s video flips that sequence. Instead of asking for permission to pitch, the agency partner shows up with something already built—a customized website for the prospect’s business—then sends the link and asks for feedback. The idea is to lead with value and let the website do the opening.
What the Video Covers
Merchynt demonstrates an AI-powered “pitch sites” feature inside its Page platform. The concept is straightforward: enter a local business name, and the tool generates a fully optimized website in about two minutes. The AI pulls real images, Google reviews, schema markup, and SEO content automatically, then hosts the result on a temporary domain. The site remains live for two weeks unless the business owner purchases it or the agency renews it.
The strategy is to use the finished site as a foot in the door. Rather than leading with a services deck or price list, the agency sends a working website and asks the owner to take a look. From there, the conversation can move toward a website build or an ongoing local marketing retainer. The video notes that the approach works across niches such as climbing gyms, kids venues, pest control, and restaurants.
Step-by-Step Walkthrough
Based on the notes, the workflow looks like this:
- Sign up for Merchynt’s agency partner program to access pitch sites.
- Inside the Page platform’s white-label settings, search for a local business by name.
- Click “build website.” The AI scrapes real business data, photos, reviews, and SEO content automatically.
- Review the generated site. If needed, edit designs and copy using natural language commands before sending it to the lead.
- Send the temporary domain link to the prospect before making a formal sales pitch.
- Use the suggested opener: ask if they minds clicking the link to take a look and let you know if they like it.
- Follow up to upsell a website build or ongoing local marketing retainer.
Tools and Numbers Named
- Merchynt Page platform (pitch sites feature)
- Up to 50 pitch sites per month for agency partners
- About two minutes to build a website
- Two-week default expiration on temporary domains
- Temporary domain hosting included
- Example niches: climbing gyms, kids venues, pest control, and restaurants
Caveats and Hype Check
The video is a product demonstration for Merchynt’s agency partner subscription. It does not share close rates, average deal sizes, or examples of clients who paid after receiving a pitch site. The two-week expiration creates urgency, but it also means a non-responsive prospect loses the asset unless the agency renews it. Building the site is only the first step; converting the link into a signed retainer or web build still requires sales follow-up.
Agency owners should treat pitch sites as a conversation starter, not a guaranteed client acquisition machine. The tool lowers the effort required to make a first impression, but it does not replace the need for a sales process.
Concrete Next Actions
- Sign up for Merchynt’s agency partner program to access pitch sites.
- Search for a local business name in the Page platform and click build website.
- Send the generated temporary link to a prospect before making a sales pitch.
- Edit the AI-generated site with natural language commands if the lead requests changes.
- Follow up to upsell a website build or ongoing local marketing retainer.
Hey, I built you a website. Do you mind just clicking this link that I’m going to send you to take a look and let me know if you like it?
Agency partners get up to 50 of these every single month as part of their agency partner subscription.
We keep all of these websites live for two weeks so that if they did not buy it goes offline